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Blogging has become an increasingly popular mode for entrepreneurs to earn a
living online while doing something they really enjoy. In a lot of cases bloggers
can turn a profit with very little effort. There could be quite a bit of work involved
to begin with planning a method of gaining income and promoting the website. Once
this is accomplished simply maintaining the blog with regular updates may be enough
to keep the money rolling in. Two of the most popular methods for generating a profit
from blogging include advertising techniques. This includes advertising with AdSense
and securing independent advertisers. This article will discuss these two methods
of advertising on a blog.
Using AdSense to Generate A Profit
Using AdSense is among one of the most popular means for bloggers to generate income
from their blog. This method is so popular since it's also very simple. AdSense
is a program offered by Google where bloggers agree to accept advertisements on
their site and are paid when users click on these advertisements. Bloggers simply
have to create a blog and submit the site address of the blog as well as some other
information to apply for participation in AdSense. Once a blog is approved the owner
is given code they can simply copy and paste to accept advertisements displayed
on their blog. Google then serves pertinent advertisements each time the blog is
accessed. Whenever possible, the advertisements served on the blog are closely associated
to the content of the blog because Google crawls the website beforehand to determine
which ads are relevant to the content. Blog owners do have some ability to place
restrictions on the types of advertisements which may appear on the blog. For instance
the blog owner can specify adult advertisements are not to appear on the blog and
Google will filter these out.
How Advertisements on a Blog Generate Revenue
Many bloggers use advertisements on their blogs to generate a profit. This method
of advertising is harder than using AdSense but it can be significantly more financially
beneficial to the blogger. This method of advertising is similar to the type of
targeted advertising often seen in magazines. For example magazines for parents
often feature advertisements which will appeal to parents such as advertisements
for toys, children’s apparel or foods popular with children. Likewise a magazine
for runners may feature advertisements for shoes, athletic clothing, races or training
equipment. In these cases the advertisers pay for advertising space in the magazine
in the hopes that the magazine’s audience will be enticed to purchase products or
services after seeing these ads.
Blog owners can use this type of advertising but it can be hard to find willing
advertisers. However, there are some factors which may make an advertiser more willing
to have an advertisement appear on a blog. One of the key factors for advertisers
is the amount of traffic the blog receives. This is important because advertisers
who are paying for ad space are more likely to invest in a blog with high traffic
than one with very little traffic.
Another important factor for advertisers is the focus of the blog. Advertisers are
a lot more likely to purchase advertising space from a blog with a specific focus
of interest to the advertiser’s target audience. Like the examples listed previously
of magazines for parents and runners, advertisers would like to advertise on a blog
which is already reaching the same target audience.
Bloggers who utilize advertising on their website may be compensated in a number
of different ways. Some advertisers may pay a set fee for the advertisement to run
on the website for either a set amount of time or for a set number of page views.
This means the advertiser may purchase space for a set number of days, weeks or
months or may purchase space for a set number of times the advertisement is served
to website visitors.
Otherwise the advertiser may decide to compensate the blogger according to the number
of times particular actions occur. This may include users clicking through the ad
or users making a purchase after clicking through the advertisement. The type of
recompense offered will have to be figured out between the blogger and advertiser
in advance to ascertain a fair method of payment.
Blogging for profit by Kay Heffernan
